Every year, cross-town rivals East and West High Schools have sponsored a social media campaign in an effort to encourage friendly competition. The winning campus is awarded a spirit stick as a trophy. Unfortunately, this competition has devolved from a positive endeavor to one that does not respect the dignity and value of all students at both campuses. For this reason, Dr. Shepherd, VISD Superintendent; Justin Gabrysch, East High School Principal; and Paul Fleener, West High School Principal, are canceling the social media campaign. 

We do not condone the actions of the individuals or the messages of the individuals who have posted inappropriate statements and images.  We will not sponsor a platform that takes away from the integrity of our students and campuses.  We support and respect the human dignity and the value of each individual.